Why I spent years creating an app that would make women feel confident without makeup or filters.

It all began with these two startling facts.

It broke my heart when I read this. 💔

Because it meant that a majority of women’s self-esteem depends on using ‘tools’ to make them appear more beautiful. That these women don’t genuinely feel beautiful or confident enough just as they are.

Having spent more than a decade in the Beauty Industry, I felt kind of responsible for feeding into these insecurities. And every time I saw a friend hiding behind makeup or a filter, I felt a flash of guilt.

Almost a year later, I quit my job.
I wanted to make a real difference. I wanted to give women the ‘right tools’ to actually feel beautiful and confident – no makeup or filters needed.

With the help of over hundred women (who volunteered to be our real-life guinea pigs) and a kick-ass team of beauty and tech experts, we build a skincare app we proudly called Beauty Button.


1. It analyses your skin.

The Questionnaire

Ever gone to a beauty store and had the lady at the counter tell you what your skin is like? How does she know? She’s seen you for barely a few seconds.

Only you really know your own skin. You know what troubles you. And what you want to change. That is why the app asks you to tell us what you would like to improve.

2. It gives you a personalized skincare routine. 

The regimen2

Because your skin is different, the solutions cannot be the same as everyone else. One size definitely does not fit all. To really change your skin, you need a solution that’s meant just for you.

Beauty Button has a clever proprietary algorithm that took years to build.

This algorithm takes all your information (unique skin type, age, skin concerns, etc.) and serves up a skincare regimen just for you. It’s as personal as it gets.

3. It only recommends products that are meant for you. 

Product recommendations

Everything is tailor-made for you.
Products are recommended for your skin type, problems, age and even the weather. We’ve done all the hard work, so you can focus on improving your skin.

4. It lets you track your progress.

Photo compare

Within a few weeks of following a skin care ritual, you will start to notice your skin improve. In the beginning, the changes are small. But after a few months, the changes are more visible and dramatic.

The app allows you to see that transformation. So you know whether it is really working for you or not.

Beauty Button started out as a dream to do the right thing. Today, it has over 100,000 users following routines that improve not only their skin, but also their confidence. Try it for yourself. 

Beauty Button skincare app